If there’s one thing we know for sure about the information age, it’s that the old ways of marketing and gaining new customers has permanently shifted away from print advertisements and phone books. The Internet is the place to establish a presence and connect to customers through marketing and social media. And when it comes to using the web, search engine optimization (SEO) is the name of the game, and DIYSEO intends to help you win it.
In today’s marketplace, the business without a web presence is a business that can’t compete. However, simply having a web site listing your products and services is not necessarily effective in landing new customers. Rather, utilizing your online presence in a specific away is the key to harvesting those potential new buyers of your product.
Search engines like Google, Yahoo, and Bing are to today’s businesses what the yellow pages were two decades ago. When people need a product or service they simply type that need into their search engine of choice and start looking at results from the top the list.
With literally thousands of web sites being added to the net daily, it’s obvious that the first four or five sites that come up in a standard search will get the majority of looks from new customers. Therefore, it is imperative that your website appear at the top of the list as often as possible. That’s where DIYSEO comes in.
DIYSEO (do-it-yourself search engine optimization) is an online SEO tool designed to analyze your web marketing needs and develop strategies to increase your web traffic. SEO is not a complicated process, but it is one that requires knowledge, good analysis, and an intuitive feel of how users surf the web. DIYSEO’s proven SEO principles and cutting-edge analytics provide the knowledge necessary for the website novice, and even mildly experimented webmaster, to optimize his web marketing potential.
How It Works
Upon setting up a DIYSEO account, you will participate in a thorough questionnaire which will determine what your website’s needs are. The system asks questions regarding the type of web site, the products and services being offered, who the site’s competitors are, geographic location, and more. Armed with this information, DIYSEO then analyzes marketing needs and develops a step-by-step plan to guide you through the process of optimizing your website’s SEO potential.
You will then be presented with a series of easy-to-manage tasks that, upon completion, will both maximize your site’s SEO and teach you the principles of using proven SEO strategies to increase future web traffic. DIYSEO keeps track of all tasks completed while modifying them on a month-to-month basis, taking into various changes in the major search engines. Tasks include link building, search engine submission, and utilizing social media sites like FaceBook and Twitter.
Finally, DIYSEO monitors your web site’s performance against your competitors. It generates reports to help you track and adjust your SEO strategies. A customized dashboard helps you navigate through results, complete new tasks, learn new strategies, and become SEO proficient.
Like any SEO strategy, DIYSEO has both its critics and supporters. Regardless of how individual reviewers may view the service, one thing that can’t be ignored is the fact that investors contributed more than $1 million to help the startup officially launch. These investors see great potential in a system that teaches the art of SEO to small business owners and website publishers. If DIYSEO can accomplish its goal of turning SEO novices into seasoned pros, it’s a tool well worth the cost.
When you consider that many SEO consultants can charge thousands of dollars per month, the minimal fee for DIYSEO is a paltry one by comparison. For as little as $49, and an investment of twenty hours per month, it’s fairly easy for the small business owner, IT personnel or a eager affiliate marketer to learn SEO techniques and keep the web site at the top of the SE rankings.
If DIYSEO has any significant downfalls they would probably be related to the human element. But as they improve, they should be more in tune with the way users are finding their website and should be able to deal with the human element just as well.
Since DIYSEO launched early in 2010 the site has gained a good number of users. Their web site contains a report card based on customer responses and surveys. Take some time to review the report card and hear what customers have to say. After taking in all the information you may want to give DIYSEO a try. If you’re like most of their users, you’ll learn to maximize SEO and increase the size of your customer base.