Why not? Everyone else is doing it – it’s the cool thing right now.
Seriously, I’m mainly starting this blog for my personal benefit. I have no expectations as to how big it will become (or not), how many readers it will have, how much money I will be able to squeeze out of it… None of all this – I wear many hats and sometimes lose focus – this blog will be like my diary of my week to week actions and will also help me to see the big picture and to remember what it is I’m working on or should be working on.
Nonetheless, it being a blog, I will try to make it as interesting as possible, for you, dear readers. At this point, I honestly have no idea which direction the blog will take on, time will tell.